Concordia Irvine Earns Second Place at National Student Marketing Competition
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Contact: Jim Britton, Media Communications Director
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Concordia Irvine Earns Second Place at National Student Marketing Competition
ST. LOUIS, Mo. (April 10, 2015)—Calling themselves “Team Ignite,” eight Concordia University Irvine juniors and seniors earned second place at Lutheran Church Extension Fund’s (LCEF) fourth annual National Student Marketing Competition on April 10.
With a campaign tagline of “LCEF: With you every step of the way,” the students created a comprehensive marketing plan based on primary and secondary research,all to raise awareness of LCEF and how it impacts The Lutheran Church—Missouri Synod (LCMS), and ultimately communities and individuals. The students competed with seven other Concordia UniversitySystem schools, making their final presentations in St. Louis, Missouri. Irvine has been a powerful force in this competition for the last four years.
Members of the team included seniors Margaret Dix, Emily Davis, Avalon Lucero and juniors Sarah Johnson, Austin Loughran, Hayley Natzic and Nathaniel Miles. Carolyn Shiery served as faculty advisor.
The team worked throughout the spring semester to research and develop a cooperative marketing plan to raise awareness of LCEF and how it impacts The Lutheran Church—Missouri Synod (LCMS), and ultimately communities and individuals—how LCEF is a catalyst for empowered ministries and people sharing the Gospel.
Eight Concordia teams presented their research findings and resulting campaigns to a judging panel at the LCMS International Center in St. Louis. Concordia University, St. Paul earned first place and Concordia College—New York placed third in the competition. LCEF provides cash prizes ranging from a $5,000 first-place award to $750 participation prizes.
“We are all winners as a result of this competition,” LCEF President/CEO Richard C. Robertsonsaid. “We host this event to enhance the outstanding education Concordia students receive and to broaden our vision and innovative ideas. We value whatthe students put into these campaigns, and every year make changes based ontheir research and ideas. That’s something they can be proud of and use as they begin their journey as future business leaders.”
Photos and stories related to the competition can be found on social media using #NSMC2015.